About Us


b. effortless owner

Hey, babes! I'm Britney Montgomery, founder of B. Effortless. I started my boutique in 2016 after the birth of my oldest, Aria. I transitioned from working in real estate full-time to working as a stay-at-home-mama and I realized there was nowhere to find stylish and comfy clothing to fit my new lifestyle. Everything was too dressy or too casual or too frumpy or... you get the idea. I thought if I must have this problem, other women might have the same need, and so B. Effortless was created to fill that void.

Today, I specialize in fun, brightly hued looks that are guaranteed to make you feel awesome. Most of my girls are like me: they're busy with families, careers, friends, etc. and don't want to waste a lot of time planning outfits. So, I take the work out of getting dressed with unique styles that help you look amazing with little to no effort. Intrigued? Link up with me on Instagram, @shopbeffortless for the Boutique and @itsbritney24 on my Personal. Can't wait to chat!