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B. Effortless Lifestyle

Beat The Summer Heat: Let's Stay Cool AND Stylish

Beat The Summer Heat: Let's Stay Cool AND Stylish

Hey there, fellow effortless ladies! Last week produced record highs in my neck of the woods, so my main desire was to stay as cool as possible. I promise, the fact that I was meeting with clients and running errands every day was the only thing that kept me from throwing a pair of cut-offs and a tank top which is what REALLY wanted to do, trust me. Instead, I turned to my favorite Portofino Shirt from Express. Those shirts are AMAZING! Perfect fit whether you're thin or curvy, and they transition from day to night rather nicely (I've got...

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Hello, World!

about us b.effortless fashion store news style

Hello, World!

Hi, everyone! I'm so excited to launch this website and to meet and interact with fellow fashion addicts. I created B. Effortless after I noticed a shortage of affordable, stylish clothing choices that are all-inclusive. I'm talking about styles that fit and look good whether you're a size 2, 12, OR 22 and that won't force you to have Ramen for dinner because you bought yourself a new outfit. There are a ton of options for so-called "straight-sized" gals and a few for plus-sizes, but none that are all-encompassing. I'm a mother and businesswoman so I'm busy, busy, busy as you...

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