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Hello, World!

about us b.effortless fashion store news style

Hi, everyone! I'm so excited to launch this website and to meet and interact with fellow fashion addicts. I created B. Effortless after I noticed a shortage of affordable, stylish clothing choices that are all-inclusive. I'm talking about styles that fit and look good whether you're a size 2, 12, OR 22 and that won't force you to have Ramen for dinner because you bought yourself a new outfit. There are a ton of options for so-called "straight-sized" gals and a few for plus-sizes, but none that are all-encompassing.

b. effortless

I'm a mother and businesswoman so I'm busy, busy, busy as you can imagine (in fact, I'm juggling entertaining my five month old as I write this!). So when I shop, I'm always looking for pieces that are fun and stylish but also easy. I want to look amazing, but with little to no effort. Effortless! I have a feeling there are other women out there who feel the same way as I do, which is another reason I created this site.

My goal is to provide women like me with functional, yet feminine options that go from a day at the office to dinner that evening, to taking care of your kids (whether those kids are human or four-legged!).

Right now, my team and I are hard at work adding new inventory every week and I'm pumped for you guys to take a look at what we've come up with. In the meantime, check us out on Facebook, and follow us on Instagram for instant updates, and don't forget to subscribe to our newsletter for early access to sales and exclusive deals!

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